About Me

To view an outline of my current commission process for clients click here
 

My name is Chad Caso, and I am from Madison, Wisconsin (the "MAD-TOWN").

In addition to being a "Cheese Eatin' Sconnie", I am also a: Mural Artist, Graphic Designer, 2 Term Military Veteran, Father, Son, Brother, Mentor to some and a Friend to many.

I started to freelance my artwork at age 12, right in my hometown of Madison, Wisconsin.

My commission work first began by drawing names for other students in school. I was only making the occasional buck or two per piece of artwork at that time; but as my tools advanced, so did the types of art projects I would disperse. Since I would sketch and paint on everything available anyway, my hobby soon became priority for anyone willing to pay for my artwork.

Since people were willing to commission me for work, I figured I'd try 'cold calling' local businesses for murals and logos when I was 15 years old. I was ill prepared, but very motivated. My technique back then was walking door to door like a vacuum salesman, but without any real type of resume; which at the time was nothing more than learning public relations.

My failed attempts at an early age inspired me to try other approaches, such as: painting for free at live events to get my name out, dedicating my time to teaching others my techniques within the community, and networking with an extensive collection of great artists, all with unique abilities. I even spent my free time questioning commercial artists about their 'tricks of the trade'.

I eventually moved up to doing bedroom and garage murals, backdrops for plays, and other artistic productions with a local teen center. During these years, I was able to establish myself as an up and coming artist in the community, and my art was even featured in a Madison area art magazine. My dedication still wasn't generating income, and I really needed to be able to support myself; so I decided to put my art on hold and serve my country (see 'Enlistment' section of Resume).

Upon my return from service, I got a job at a pretty large print company and soon became very interested in the whole print process. I did not prefer doing all of the manual machine labor on the printing press, so I asked questions about how to get a career in the design office. After receiving several remarks about needing a college degree, I decided it was time to get one of my own. Thankfully, I had previously secured tuition through the Army during my first enlistment.

Using my G.I. Bill to obtain a degree in the commercial arts field was worth its weight in gold, since I learned information on how to gauge my worth and how to market my work. Towards the end of my Graphic Design degree, I began an internship at a start-up print company. Once there, I gained invaluable knowledge about some of the design tools that I still use to this day. While the opportunity did not pay very well, it certainly stepped up my professionalism; and I would absolutely recommend an internship to any serious artist, as a way of getting your foot in the door in a fairly competitive profession.

Currently, I freelance my artwork in a wide variety of forms. I like the challenges that come with taking on different project types, and I like gaining knew talents and techniques. In my 20 plus years of experience, I have worked with several mediums while honing my skills, to include: Charcoal, Graphite, Ink, Oil, Acrylic, Aerosol, Airbrush, Clay, Wax, Stone, Computers, Tattoo Machine and much more ; if I had to narrow down what I like best, Sculpting and Murals take the cake!

While I do stay pretty busy with mural installation and graphic design work for Madison area businesses, I am happy to be able to work alongside of childhood friends who now own their own businesses; and I am also networking with new friends as I branch out. Working for several businesses separately can be very stressful at times, especially when you have multiple deadlines closing in at once; but I love only having to communicate with business owners. Making my own hours is also a plus; however, it does take a strict self-discipline to manage one's own work week effectively from home.

Over my life span, I have lived in several domestic states, and I have also lived in a few other countries while defending my own; doing my best to understand different cultures, sometimes I even manage to 'fit in'. All of my experience has absolutely made me the versatile artist in which I am. While some may deem themselves a "jack of all trades", I most certainly aim to be the ace of all of mine.

As I grow, I find myself changing my views and opinions in relation to new experiences and personal exploration; for this reason, I find it hard to write an accurate "About me". In fact, if you asked 100 people who I am, you would probably get 100 different answers. To be fair, I do not believe that there is a way to sum up any individual human being in one concise web page; but with all of the time you have spent reading this, i hope that I was able to give you a better idea of "who I am".

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